I turn great products into brands people choose.
From positioning and GTM strategy to messaging that converts, I bridge the gap between what a product/brand does and why a customer needs it.
Worked With
Trusted by the most recognisable brands across Africa, US, UK and beyond.
What I Do
Built for impact. Measured in results.
Product Marketing
Positioning products for the right market, at the right time, with the right message.
- — Defined and refined Ideal Customer Profiles (ICP) and buyer personas across B2B and B2C audiences.
- — Built end-to-end GTM strategies for new feature launches, product reintroductions, and market expansions.
- — Developed sales enablement materials — pitch decks, one-pagers, and battle cards that directly supported revenue team performance.
- — Executed regulatory-compliant messaging for financial products including loans, earned wage access, and salary advance solutions.
- — Produced case studies, testimonials, and industry-specific use cases to support pipeline growth.
Content Marketing & SEO
Building content systems that attract, educate, and convert.
- — Led end-to-end content strategy aligned with revenue and organic growth goals.
- — Executed SEO-driven long-form content that consistently generated qualified inbound leads.
- — Conducted keyword research and clustering across multiple regions, ranking priority keywords at #1.
- — Produced full-funnel content across TOFU, MOFU, and BOFU stages for lead nurturing and activation.
- — Managed editorials, newsletters, and lead magnets across multiple countries.
Growth & Lifecycle Marketing
Turning users into loyal customers through smart, targeted communication.
- — Developed segmented storytelling campaigns tailored to customer personas and lifecycle stages.
- — Generated leads and moved them through cycles: Lead → MQL → SAL → SQL.
- — Pioneered push notification campaigns reaching 8,000+ users across different triggers.
- — Grew open rate, CTR, and conversion rate — and iterated accordingly.
Brand & Campaign Marketing
Building brand presence and executing campaigns that cut through.
- — Developed creative campaign copy for major brands: Globacom, Heritage Bank, AB InBev, Access Bank, AutochekNG, and Branch International.
- — Wrote OVC, TVC, and radio commercial scripts for Globacom, Malta Guinness, Access Bank, and Sterling Bank.
- — Coordinated the Fundall virtual dollar card launch — 500+ downloads, #1 on trend-table.
- — Managed influencer collaborations including scriptwriting and content direction.
The Journey
From an agency intern to a full-funnel content & product marketing professional
Here's how the story unfolded.
Social Media Intern
Anakle
Social Media Intern
Anakle
Social Media Associate
Anakle
Social Media Associate
Anakle
Content Associate
Anakle
Content Associate
Anakle
Brand Engagement Manager
Fundall
Brand Engagement Manager
Fundall
Content Marketing Associate
Studio14
Content Marketing Associate
Studio14
Content Marketing Associate
Jeeter
Content Marketing Associate
Jeeter
Senior Content Writer / Storyteller
FourthCanvas
Senior Content Writer / Storyteller
FourthCanvas
Growth & Product-Content Marketing Specialist
SeamlessHR
Growth & Product-Content Marketing Specialist
SeamlessHR
Product Marketing Specialist
Seamlesshr
Product Marketing Specialist
Seamlesshr
Selected Work
Every project started with a problem. Here's how I solved them.
M-KOPA Website
FourthCanvas · Kenya
M-KOPA, through FourthCanvas agency, needed a website that fully communicated their essence, impact, and offerings.
SeamlessHR Inbound Marketing
SeamlessHR · Kenya, Nigeria, Ghana, Uganda
SeamlessHR needed to generate leads through organic search while supporting broader revenue goals, but lacked the SEO foundation to compete for visibility in key markets.
Get in touch
Say Hello to Faith.
Ready to discuss your next product launch, content strategy, or GTM plan? Drop a message and I'll get back to you.